Emerald Bay Photography News and Updates

In this economic age of steep declines in new home building, a lot of home owners are choosing to remodel instead of building new homes (always a good idea too to have contents insurance on your building though!). The building contractors that have tapped into that trend are currently experiencing brisk business. So it may come as a surprise that only very few of them have the foresight to take pictures of the projects before the alteration.

Yet - "before" and "after" images are the most powerful and valuable tool these companies have to increase their business for the future. There's nothing like pulling out a portfolio in a client meeting, snapshots of outdated, crummy areas right next to the professional images of updated, modern and fresh spaces. As cliche as it may sound - but not even the best verbal sales pitch in the world carries the power of those kinds of images to convince a new client that a remodel is the right thing to do, and to get them dreaming about the possibilities.

So in conjunction with the launch of its new website, Nautilus Construction recently hired me to shoot an "after" portfolio of a kitchen remodel. The home owner had "before" shots on hand I was able to match angles to.



Above and below images shows just how much modifying the overbearing bar was able to improve flow and traffic around the kitchen...



... and how much counter space was created by adding a shelf for much-used appliances and treasured cook books.



In addition, a slim new opening between the existing cabinets and the new shelf was harnessed to insert a pull-out spice rack. The hardware was updated to enhance the new modern look of the kitchen.



So whether you're a satisfied home owner, a remodeling business, or a finish carpenter - it's always great to have those "before" and "after" shots. And not just for insurance purposes, or to revel in the memories of what once was.

Note: In the interest of full disclosure I must mention that Nautilus Construction is a finish carpentry company in Bend, Oregon, owned by none other than my hubby - but for the purpose of this blog post, I think it's still a fine example of the point I'm trying to make.

Labels: architectural photographer Bend Oregon, architectural photography, architecture, Central Oregon photographer, commercial photographer Bend Oregon, interior architectural photography